Screaming Penguin

Scientific American has a pretty informative story this month on how search engines determine how useful a hyperlink is. The article focuses on the new method currently in use by GOOGLE, which looks at how many web pages point to a hyperlink rather than the actual content of the web page. The article itself may be a little basic for you search engine experts out there, but they do have some cool illustrations of the concept that are worth checking out. Full Article